PR Log (Press Release) –
Feb 17, 2010 – The combined brand value of the world’s top five airline brands has risen by 4.7% over the last year. This has resulted in all but one falling down the table of the world’s most valuable brands, according to the annual Brand Finance Global 500 survey published this week by Brand Finance plc, the world’s leading brand valuation consultancy.
Singapore Airlines, outperforming Lufthansa, American Airlines and Japan Airlines in the annual table, tops the aviation sector in this year’s report, climbing from 246 to be ranked 224, with a 32% increase in brand value from US$2.7 billion to US$3.6 billion.
The only airline introduced in this year’s Global 500 brands league table is Continental Airlines at ranking 477. Between them, Air France, British Airways and United Airlines have dropped by an average of 90 places in this year’s table to 310, 456 and 478 respectively.
Elsewhere in the report, the aerospace sector is dominated in this year’s survey by Boeing, which rose two places to ranking 111 on the back of a 21% increase in brand value. Dutch-owned Airbus climbed twenty places to 352 after itself registering an impressive 44% rise in its brand worth.
Brand Finance is an independent global business focused on advising strongly branded organisations on how to maximise value through effective management of their brands and intangible assets.
For further information contact:
Irene Kyme, Howard Robinson
020 7360 7878
ikyme@teamspiritpr.com or hrobinson@teamspiritpr.com
About Brand Finance Global 500
Brand Finance first issued its global report into the relative equity of the 250 top global brands back in 2007. In 2008, the study was extended to analyse the top 500 brands worldwide.
The Global 500 report is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
About Brand Finance
Brand Finance is an independent global business focused on advising strongly branded organisations on how to maximise value through effective management of their brands and intangible assets. Since it was founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, IP lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Athens, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
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